When I started my home daycare over a decade ago, I had a degree in early childhood education, a heart full of passion, and absolutely no idea what I was getting into from a business perspective. I figured: I love kids, I'm good with kids, how hard can it be?

Turns out? The "loving kids" part is about 30% of running a successful daycare. The other 70% is licensing, insurance, marketing, pricing, boundaries, bookkeeping, and not losing your mind. Here's what I wish someone had told me.

1. Your Pricing Sets the Tone for Everything

I started way too cheap because I felt guilty charging parents. Big mistake. When you undervalue your service, you attract clients who undervalue it too. You end up overworked, resentful, and barely making rent. Price for the professional you are, not the babysitter people think you are.

2. Get Your License FIRST

I know someone who watched kids "under the table" for two years before getting licensed. When she finally applied, she had to change her entire setup, buy new furniture, and essentially start over. The licensing process teaches you things you need to know — fire safety, ratios, health protocols. Don't skip it.

3. Your Handbook Is Your Best Friend

Write a parent handbook before you enroll your first family. Sick policy, late pickup fees, holiday schedule, payment terms — ALL of it. The conversations you don't want to have? Put them in writing upfront. I promise it saves relationships.

4. Boundaries Aren't Mean, They're Necessary

Parents will text you at 10pm. They'll show up 30 minutes late. They'll ask you to watch their kid "just this once" on your day off. Without clear boundaries, you'll burn out in year one. With them, you can sustain this for decades.

5. The Money Can Be Really Good

Here's something nobody talks about: a well-run home daycare can earn $100K+ per year. I know because I do it. But it requires treating it like a BUSINESS, not a hobby. Track every expense. Know your numbers. File your taxes properly (the home-use deduction is your friend).

6. You Need a Tribe

Running a home daycare can be isolating. Find your people — other providers, online communities, local associations. When a parent ghosts on payment or a kid has a rough week, you need someone who gets it.

Starting a home daycare was the best decision I ever made. I'm home with my own kids, I make a great living, and I get to shape little humans every day. But I did it the hard way. You don't have to.

That's exactly why I created my course — to give you the A-to-Z roadmap I wish I'd had. 💜